Chatway vs Ultimo Bots: Live Chat With AI, or an AI Agent?

A comparison from the Ultimo Bots side, with every Chatway fact taken from Chatway's own pages and its Wix listing: what each AI does after it answers, what each costs at 30, 150 and 400 AI conversations a month, and when Chatway is the better pick.

ChatwayLive chat+ AI
Ultimo Bots
Ultimo BotsAI agent+ live chat
On this page

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Chatway vs Ultimo Bots comes down to what you want the AI to do once it has answered. Chatway is a live chat tool with an AI Support Agent add-on that answers from the content you give it and hands conversations to your team; Ultimo Bots is an AI agent platform where the agent answers, takes actions through skills you build by chatting with Mo, and hands over to a person when it should. We make Ultimo Bots, so read this as one vendor's comparison: every Chatway fact below comes from Chatway's own pages and its Wix App Market listing, opened on October 28, 2026, and is linked so you can check it.

Spot on Saturday's tour?
Ultimo BotsAI answers
Chatway
Escalates
Your team takes over
Ultimo BotsUltimo Bots
Checks free seats
Books after the visitor's yes
Chatway side: its built-in AI Support Agent as described on Chatway's pages, October 28, 2026. Ultimo side: a skill built with Mo.

Chatway vs Ultimo Bots: the short answer

Both products answer visitors with AI, both hand a conversation to a person, and both sit on the Wix App Market. The difference is the center of gravity. Chatway is built around the live chat inbox, and AI is an add-on billed per resolved conversation. Ultimo Bots is built around the AI agent, and live chat is the exit it uses when a person should take over.

Ultimo Bots is an AI agent that answers your visitors from your own content on your website, WhatsApp, Messenger and Instagram, and runs skills that book, look up, record and pass on, which the owner builds by describing them to Mo in plain words. That last part is where the two products separate, and the rest of this comparison shows it with checkable details rather than adjectives.

What is Chatway, and what does its AI do?

Chatway is a live chat app developed by Poptin LTD. On the Wix App Market it is listed as Chatway AI Live Chat, WhatsApp and rated 5.0 from 375 reviews on October 28, 2026. Its free plan is free forever for one seat, and paid plans add teammates, more conversations, channels and automations.

Chatway AI is called the AI Support Agent, an add-on on every plan, the free one included. According to Chatway's llms.txt, it answers common questions around the clock, assists visitors, qualifies leads and escalates to human agents, in multiple languages. It learns from public website links (also as a CSV of URLs), text and Q&A pairs, per Chatway's help article, and from uploaded documents, per its AI page. With a Shopify or WooCommerce store connected, Chatway's AI page says it can access customer orders, cart value and order history, and share product links, categories and discount codes.

The Chatway pages linked here describe its AI Support Agent answering, qualifying and escalating; they do not describe it booking appointments or calling your own systems. For developers, Chatway offers a different route, Bring Your Own AI: a remote MCP server, a public API and webhooks that let an outside AI agent, such as ChatGPT or Claude, reply, hand off and trigger business workflows. That is a fair Chatway review in one line: live chat with AI that answers and hands over, and a developer door for anything more.

Chatway vs Ultimo Bots, side by side

The table puts each product's own description next to the other. Chatway cells come from Chatway's pricing page, llms.txt, AI page and help article as of October 28, 2026; Ultimo Bots cells from our product as it runs today.

As of October 28, 2026ChatwayUltimo BotsUltimo Bots
What it isLive chat with an AI Support Agent add-onAn AI agent with live chat handover built in
What the AI doesAnswers, assists, qualifies leads, escalates to your teamAnswers, captures leads, runs skills that act, hands over to a person
ActionsBuilt-in AI: none described here; outside agents via MCP and APISkills built with Mo: Wix, Calendly, Stripe, HubSpot or your own API
KnowledgeWebsite links, documents, text, Q&A, its help centerWebsite, files, Q&A, Drive, OneDrive, Notion, catalogs, Wix CMS
Store dataShopify and WooCommerce orders and carts, from BusinessCatalog search, Wix Stores order status; no Shopify or WooCommerce orders
ChannelsWebsite, link-out buttons; WhatsApp, Instagram, Messenger, email from BusinessWebsite, chat link, WhatsApp, Messenger, Instagram, Telegram, Slack; no email
Team toolsTeams and routing on Plus; iOS and Android appsLive chat while a teammate is online; no routing, no phone app
How you paySeats and conversations, plus $0.50 per resolved AI conversationPlan per agent in AI credits; teammates free
Remove brandingFrom Business, $39 a monthFrom Boost, $59 a month

Chatway pricing vs Ultimo Bots: which is cheaper?

Neither is always cheaper, and the honest answer depends on three numbers: AI conversations a month, people on your team, and whether the vendor's branding may stay on your chat.

Chatway pricing on its pricing page, October 28, 2026: Free at $0 with 1 seat, 50 conversations a month and 30 days of history; Business at $39 a month ($31 billed yearly) with 2 seats and 200 conversations; Plus at $199 ($159 billed yearly) with 10 seats and 1,000 conversations; extra seats $19 a month ($16 billed yearly). The AI Support Agent costs $0.50 for each conversation its AI resolves, unresolved ones are not charged, and every account gets 10 AI conversations free. You buy AI credits in advance; Chatway's AI page says you are charged only when the AI gives a useful answer. When a plan's conversation limit is reached you cannot reply to new conversations; on Business and Plus, resetting the allowance charges the plan again.

Ultimo Bots pricing on our pricing page, same day: Smart $29 a month ($19 billed yearly) with 500 AI credits, Boost $59 ($39 billed yearly) with 2,000, Ultimo $249 ($199 billed yearly) with 10,000. Prices are per agent; there is no seat fee and no fee per resolved conversation. One answer costs 1 credit on Ultimo Core, 4 on Ultimo Pro and 8 on Ultimo Max. Your own live chat messages cost no AI credits.

Chatway cheaperUltimo Bots cheaper
Per month
$29$59Ultimo Bots
AI conversations a month
One person, branding kept, every Chatway AI conversation resolved; all assumptions under the table. October 28, 2026.
Monthly billChatwayUltimo BotsUltimo Bots
1 person, 30 AI conversations, branding keptCheaper: $15 (Free + $15)$29 (Smart, 90 credits)
2 people, 30 AI conversations, no third-party brandingCheaper: $54 (Business $39 + $15)$59 (Boost, 90 credits)
1 person, 100 AI conversations, branding kept$50 (Free + $50)Cheaper: $29 (Smart, 300 credits)
2 people, 150 AI conversations, no third-party branding$114 (Business $39 + $75)Cheaper: $59 (Boost, 450 credits)
5 people, 400 AI conversations, no third-party branding$296 (Business $39 + 3 seats $57 + $200)Cheaper: $59 (Boost, 1,200 credits)
2 people, 150 AI conversations on the Max answer levelCheaper: $114 (Business $39 + $75)Over $59: 3,600 AI credits, Boost holds 2,000

The assumptions are stated so you can change them: three AI answers per conversation on Ultimo Core, monthly billing, every Chatway AI conversation counted as resolved, which is the upper bound, and AI conversations kept outside Chatway's monthly conversation limit, which its pricing page does not settle; if they count, Free stops at 50 conversations and Business at 200 until a reset that charges the plan again, and Chatway's figures in the 100 and 400 conversation rows rise. On the Max answer level, 150 conversations need 3,600 AI credits, more than Boost holds, so the rest comes from extra AI credits or the Ultimo plan. If Chatway's AI resolves only 60% of conversations, its AI line drops by 40% (the 150-conversation row becomes $84); the order stays the same in every row.

Per conversation, the math is simple. Chatway charges $0.50 per resolved one. On Smart, a three-answer conversation costs about 17 cents when the credits are used, on Boost about 9 cents; the two only meet at about 9 Core answers per conversation on Smart. So Ultimo Bots is cheaper for most growing sites; Chatway is cheaper for a solo site with a few dozen AI conversations a month that keeps Chatway's branding, and for one or two people below about 40 AI conversations when branding must go (Business $39 plus $0.50 each against Boost $59). More on the model behind this in what an AI agent really costs.

What can you build into Ultimo Bots with Mo?

Answers, leads and handover are the floor in Ultimo Bots, not the point. The point is that you can add almost any job the agent should do, without code, by describing it to Mo in the AI Studio. Mo builds the skill, tests it and reports what the agent can now do.

Take a tour operator with a Wix site whose bookings live in a separate reservation system that has a public API. Chatway's AI would answer questions about the tours from the website. The owner of the Ultimo Bots agent types this to Mo:

Message to Mo
Connect our reservation system through its API. When someone asks about a tour date, show the free seats. If they want to book, ask for their name and email, read the details back and book only after they say yes. The API docs are here: <link to your system's API docs>
Ultimo BotsMo
  • Reading the API docs
  • Access key stored securely
  • TestingFree seats
  • TestingBook tourDry run
Tour bookingNew
One message to Mo, one new skill.

Mo reads the API documentation itself and asks for your API key in a secure field; the key is stored encrypted and never shown to the AI. It tests every call it builds, the booking as a dry run, and then the agent shows free seats and books after the visitor's yes. Your own test bookings in the Test tab are real ones. The limits are worth knowing up front: the system needs a public HTTPS API with a key or token, nothing behind your firewall, and the agent cannot verify who a visitor is through your own API, so keep such a skill to free times and new bookings rather than "show my bookings".

Not every job needs your own API. Ultimo Bots has 24 ready-made, tested skills for Wix, Calendly, Cal.com, Stripe, HubSpot and Mailchimp: show open Wix Bookings times and hand over the booking page, look up a Wix Stores order after a 6-digit email code, send a Calendly link or a Stripe payment link, add a HubSpot contact. Mo can also send details to Zapier (send only), Make or n8n. On Wix, the setup finds Bookings, Stores and Contacts on your site and turns on matching skills. Smart includes 3 skills you add, Boost 10, Ultimo 30.

The 3 AM test. At 3 AM nobody on your team is online. Both products keep answering with AI. With Ultimo Bots, the "Talk to a human" button is hidden while nobody is online, the agent keeps answering and running its skills, and a visitor who wants a follow-up leaves a name and email that land in your leads inbox with the transcript. The tour gets booked at 3 AM, not at 9.

Who should pick Chatway?

  • A solo site with a few dozen AI conversations a month that is happy to keep Chatway's branding: free plan plus $0.50 per resolved conversation beats $29.
  • Branding removed at low AI volume. For one or two people, Chatway Business at $39 plus $0.50 per resolved conversation stays under Ultimo Bots Boost at $59 below about 40 AI conversations a month on monthly billing, and below about 16 on yearly billing.
  • Teams that live in a live chat inbox. Chatway lists iOS and Android apps, a live visitor view, canned responses, automations, and teams and routing on Plus. Ultimo Bots has no phone app, no saved canned responses and no routing or queue: whoever clicks Join takes the chat.
  • Support by email in the same inbox. Chatway lists email as a channel; Ultimo Bots does not have an email channel.
  • A help center. Chatway includes one from Business. Ultimo Bots does not build help centers; it answers from the pages and files you already have.
  • Shopify or WooCommerce stores that want the AI to talk about orders. Chatway's AI page describes order and cart data for both; Ultimo Bots reads product catalogs but has no Shopify or WooCommerce order lookup.
  • You only pay for success. Per its pricing page, Chatway charges nothing for AI conversations it does not resolve.

Pick Ultimo Bots when the AI should do the work, not only start it: book, look up, take a payment link, connect your own system, and do it on your website, WhatsApp, Messenger and Instagram from one agent and one balance of AI credits, with teammates free.

Switching from Chatway to Ultimo Bots

If you are weighing a Chatway alternative, the move takes an afternoon, not a migration project. There is no import tool from Chatway: you add your content to Ultimo Bots, and your Chatway chat history stays in Chatway.

  1. 1

    Install Ultimo Bots

    On Wix, add Ultimo Bots from the Wix App Market; the setup reads your site, drafts a welcome message and two starter questions, and turns on skills for the Wix apps it finds. On WordPress, Webflow or any other site, start in the portal.

  2. 2

    Add your content

    Your website is read first. Add your PDFs and Q&A pairs, and connect Google Drive, OneDrive or Notion if your documents live there; the knowledge base page lists every source.

  3. 3

    Build one skill with Mo

    Pick the question your visitors ask most that ends in an action, a booking, an order, a quote, and describe it to Mo in the AI Studio.

  4. 4

    Test, then swap the widgets

    Ask your twenty most common questions in the test chat, fix thin answers, then remove the Chatway widget so visitors see one chat. Switch yourself online to take chats in live chat.

Questions and answers

Is Chatway free?

Chatway has a free forever plan with 1 seat, 50 conversations a month and 30 days of history, as of October 28, 2026. Its AI Support Agent works on the free plan too, at $0.50 per resolved conversation after 10 free AI conversations. Removing Chatway branding starts on Business at $39 a month, or $31 billed yearly.

How much does Chatway AI cost?

Chatway charges $0.50 for each conversation its AI resolves and nothing for conversations it does not resolve, per its pricing page, paid from AI credits you buy in advance. Ultimo Bots bills AI credits per answer instead: Smart costs $29 a month ($19 billed yearly) for 500 AI credits, about 17 cents for a three-answer conversation on Ultimo Core. Prices as of October 28, 2026.

Is Ultimo Bots cheaper than Chatway?

Not always. One person with about 30 AI conversations a month who keeps Chatway branding pays about $15 on Chatway and $29 on Ultimo Bots Smart. Ultimo Bots is cheaper from about 60 AI conversations, for any team that keeps branding, and without branding from about 40: two people with 150 AI conversations pay $114 on Chatway Business and $59 on Boost. Monthly prices, October 28, 2026, three Ultimo Core answers per conversation, every Chatway AI conversation resolved.

Can Chatway's AI book appointments or connect to my systems?

The Chatway pages linked here describe its AI answering questions, qualifying leads, escalating to your team and, with Shopify or WooCommerce, using store data; they do not describe bookings or calls to your own systems. Through Bring Your Own AI, an outside agent such as ChatGPT or Claude can connect by MCP, API and webhooks and trigger business workflows. In Ultimo Bots, the owner describes the skill to Mo and Mo builds it, including calls to a public API.

Can I move my Chatway setup to Ultimo Bots?

There is no import tool. Install Ultimo Bots, let it read your website, add your files and Q&A pairs, build your first skill with Mo, test it, then remove the Chatway widget. Your Chatway chat history stays in Chatway. On Wix, the setup also drafts a welcome message and starter questions from your site.

Do Chatway and Ultimo Bots both work on Wix?

Yes. Both are apps on the Wix App Market, and Wix bills their plans there, with prices it shows in your currency. Ultimo Bots' Wix setup finds Wix Bookings, Wix Stores and Wix Contacts on your site and turns on matching skills, such as showing open booking times or looking up an order after an email code.

Written byRobert Klöpsch

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