A Wix chatbot comes in two kinds today: Wix Smart Chat, Wix's own free app that answers from your published pages and lets you reply by hand, or an AI agent app from the Wix App Market that also works with your store, orders and bookings. Choose Smart Chat if visitors mostly ask what your pages already say. Choose an agent app when the chat should track an order, find an open slot or answer on WhatsApp too.
A Wix chatbot is a chat window on a Wix site that answers visitor questions on its own; the AI kind writes each answer from your site content, and an agent app can also act on your Wix data, such as searching your store or looking up an order.
Does Wix have a built-in chatbot?
Yes. Wix Smart Chat is Wix's own chat app, free to install from the Wix App Market. It replaced Wix AI Site Chat, which new sites can no longer install since March 2026, and it is taking over from the older Wix Chat, which Wix is removing from the App Market (AI Site Chat, moving from Wix Chat, both read October 21, 2026).
Smart Chat has two modes. AI chat answers from your published site content, including store products, services, events and blog posts, plus the training rules you add. Manual chat lets you and your team reply from your Wix Inbox, and a schedule can mix both. The AI can also suggest items from your catalog and link to your pages (Smart Chat overview).
Wix also lists what the AI skips: members-only content, hidden and password-protected pages, dynamic pages built from collections, checkout and cart pages, and app pages such as Wix Restaurants that do not expose their data in a usable form (AI data coverage).
Wix Smart Chat vs an AI agent app: which do you need?
The difference between a Wix AI chatbot like Smart Chat and an agent app shows after the first answer. Smart Chat reads what your site publishes; an agent app also works with the business data inside your Wix dashboard and answers outside your website. Side by side, as each vendor describes its product on October 21, 2026; "Not described" means Wix's help center does not mention it, and both save leads to your Wix contacts:
Ultimo Bots is an AI agent for Wix sites: it installs from the Wix App Market without code, answers visitors from your pages and files, searches your Wix Stores catalog, tracks a customer's order after an email code, finds open booking times, saves leads to your Wix contacts and hands the chat to you when you are online.
If most chats end with an answer, start with Smart Chat. If they end with "where is my order" or "do you have a slot on Friday", the chat has to reach your Wix data. The Wix app page shows what Ultimo Bots supports on Wix.
Which AI chatbot app is best for Wix?
The best AI chatbot app for Wix is the one that reaches what your visitors ask about. When Smart Chat feels too limited because visitors ask about orders and open times or write on WhatsApp and Instagram, the app has to work with your Wix data. Four options, as each vendor describes them on its own pages on October 22, 2026:
Ultimo BotsPages, files, store, orders, bookingsYou join the chat while onlineFree; Smart $29/mo with 500 AI credits ($19/mo yearly)Prices are each vendor's monthly price, with the yearly rate in brackets; Elfsight shows its monthly price crossed out next to the yearly one, and on Wix the Ultimo Bots listing bills in your currency: on October 22, 2026 it showed Smart at €16 or €23 a month, depending on the billing period you pick (Tidio pricing, Elfsight AI Chatbot pricing, both read October 22, 2026). Which one fits depends on your situation:
- Your pages answer most questions: Wix Smart Chat. Where Wix has moved a site to AI credits there is nothing extra to pay, but it shares your Wix site plan's AI credits with Wix's other AI tools, and Wix's help center does not describe order or booking lookups.
- A support team that works from one inbox: Tidio. Free covers live chat, tickets and your first 50 Lyro AI conversations; Starter is $29 a month ($24.17 billed yearly), and more Lyro costs from $39 a month for 50 conversations ($32.50 billed yearly). Tidio installs on Wix with custom code, which needs a paid Wix plan.
- A few FAQ answers on a small budget: Elfsight. Free allows 50 messages a month, Basic 300. You add it with embed or custom code rather than from the Wix App Market, it can fall back to general AI knowledge when your content has no answer, and its human handoff points visitors to email, a call or WhatsApp.
- The chat has to reach your Wix data: Ultimo Bots, listed as "AI Chatbot & Live Chat Agent" in the Wix App Market. It searches your store, looks up a customer's order after an email code, finds open booking times and answers on WhatsApp, Messenger and Instagram too. You pay in AI credits, and teammates are free.
What a Wix AI agent does with your store, orders and bookings
During setup Ultimo Bots looks at the Wix apps your site runs and offers a ready-made skill for each one it finds. Bookings and orders are read live from Wix, so open times and order status come from the dashboard you already maintain; your product catalog is imported and kept in sync.
Wix BookingsBook a service
Wix StoresTrack my order
Wix CRMCapture a leadWix Stores: products and stock
A shopper who writes "something waterproof under $100" gets matching products as cards with the real name, price, stock status and link, not a link to a category page. Your products are imported during setup and, on paid plans, re-synced daily by default; you can switch that to monthly.
Orders: status and tracking, for the customer only
"Where is my order?" is one of the most frequent questions after checkout. The agent asks for the customer's email and sends a 6-digit code. Only after the code is entered does it look up their orders, read the status and share the carrier's tracking link, and it only ever discusses that customer's own orders. Which shop requests should still reach a person is covered in the e-commerce customer service guide.
Wix Bookings: open times, finished on your page
For services, the agent lists what you offer with duration and price, shows open appointment times or upcoming class sessions, and hands the visitor your booking page with the chosen day already selected. The visitor picks the time and completes the booking, and any payment, in your own Wix booking flow.
Book FridayContacts, restaurants, events, plans and CMS
A visitor who wants a follow-up leaves a name and email, the agent confirms them back, and the details are saved to your Wix contacts and listed in your Ultimo Bots leads inbox, with the conversation attached. Sites with Wix Restaurants, Wix Events or Wix Pricing Plans get matching skills for menu, event and plan questions, and public Wix CMS collections, such as an FAQ or a team list, can feed the answers too.
Anything beyond these, such as asking for a budget before a quote, you describe in plain words to Mo, the builder in the AI Studio. Mo sets it up as a skill, and you try it in the Test view the way a customer would. You never draw a flow chart.
How much does a Wix chatbot cost?
Both options bill in AI credits, but not the same ones, and that is the part most comparisons miss. Smart Chat spends credits from your Wix site plan; an agent app spends its own.
- Smart Chat
- Other Wix AI tools
Ultimo agentAI credits- Visitor answers
- Agent builder
Smart Chat is free to install and draws on the AI credits of your Wix site plan, the balance Wix's other AI tools also use. Wix estimates up to 150 Smart Chat actions on its Light plan, 200 on Core, 300 on Business and 1,000 on Business Elite. The credits refresh monthly, do not roll over and cannot be topped up on Premium plans; a free Wix site gets up to 30 a day, at most 120 a month (About AI credits). When they run out, Smart Chat switches to offline mode unless you set it to manual chat (Smart Chat and AI credits, both read October 21, 2026).
Ultimo Bots has its own balance per agent, separate from your Wix site plan: Smart costs $29 a month with 500 AI credits, Boost $59 with 2,000 and Ultimo $249 with 10,000 ($19, $39 and $199 a month billed yearly; on Wix the listing shows the price in your currency). Teammates are free on every plan. A standard answer on Ultimo Core uses 1 credit, so Smart covers up to 500 standard answers a month. On a paid plan you can switch the agent to Ultimo Pro or Ultimo Max, which use 4 or 8 credits per answer. Mo draws on the same balance: a quick question uses a few credits, building a skill more. Your own messages when you take over a chat cost nothing.
Plans are billed through the Wix App Market with your other Wix apps, and the listing shows each price in your local currency, so check it there. The setup offers every paid plan with a 7-day free trial, or you continue on the free plan, which starts each new agent with a small one-time allowance of free AI credits. Plan credits renew each month and do not carry over.
There is no overage bill. You get a warning at 80% by default, and at zero the agent pauses and tells visitors so. It answers again when your monthly AI credits renew, after an upgrade, or once you buy extra AI credits, which are available on paid plans.
How to add an AI chatbot to your Wix website
To add AI chat to Wix, start in the Wix App Market. A Wix chatbot integration through the App Market needs no code: the app adds the chat to your site, and it goes live as soon as your agent is built. One Wix site has one agent.
- 1
Add the app
Open the Wix App Market from your site dashboard. The Ultimo Bots listing is titled "AI Chatbot & Live Chat Agent". Add it to your site and approve the permissions Wix asks for.
- 2
Create your account
Your email comes from your Wix account; add your first name and a password, or log in if you already have an account.
- 3
Add your knowledge
The step shows which Wix site you are connected to. Confirm the site address, add PDF or Word files if you have them, and click Build my agent. It starts reading your pages in the background.
- 4
Keep the skills it found
A screen titled "Pick what your agent can do" lists a skill for each Wix app it found on your site, plus your products and public CMS content as knowledge sources, all selected. Integrating the agent with your store, bookings and contacts happens here, not in code. Deselect what you do not want; your products are imported once you continue.
- 5
Make it yours
Ultimo Bots has already drafted a welcome message and two starter questions from your site and picked up your site's colors and icon. Check them in the live preview and rewrite anything that does not sound like you.
- 6
Try your agent
Ask what your customers ask: a product, an open slot, your opening hours.
- 7
Choose your alerts and a plan
Pick which events reach you in the app and by email, such as a visitor who wants a person or a new lead. Then start a 7-day free trial through the Wix checkout, or click Continue with the free plan.
Five tests to run in your first week
Every chatbot for Wix looks convincing in its listing. Run these five tests in your first week to see whether an agent knows your business or only demos well.
- The buried paragraph. Ask about a detail that appears once, halfway down a page nobody reads. A good agent finds it; a weak one invents something or sends the visitor to the contact form.
- The shop question. Ask for a product the way a customer would, with a price limit and a size. You should see real products from your store with prices, not a category link.
- Your own test order. Order something with your own email, then ask where it is. The agent should ask for the email code before it shows anything.
- The honesty test. Ask something your site does not cover. The right answer says it does not know and offers a person or a follow-up; an agent that invents an answer for you will invent one for customers.
- The handoff, online and offline. Go online in the portal and ask for a person from your phone, then go offline and ask again. Online, you should be able to join the same chat; offline, the agent should take a name and email, and the lead should reach you with the transcript.
Also look for the AI notice. For visitors in the EU, the AI Act's rule that people must be told when they are talking to an AI (Article 50(1)) has applied since August 2, 2026. On your website and the chat link, Ultimo Bots shows a fixed "You are chatting with an AI assistant" notice before the first message, in eight languages, and you cannot switch it off. As of October 2026; practical guidance, not legal advice.
Beyond your Wix site: WhatsApp, Messenger and Instagram
The same agent, with one knowledge base, one set of skills and one balance of AI credits, also answers on WhatsApp, Facebook Messenger, Instagram DMs, Telegram and Slack, and on a shareable chat link for email signatures and QR codes. A customer who asks your Instagram account about a product gets the same facts as a visitor on your site. More on the WhatsApp channel and the Messenger channel.
Live handover to a person works on your website and the chat link. On Messenger and Instagram you can pause the AI for one conversation and reply from the portal yourself, and those replies cost no AI credits. The messaging channels do not show the AI notice, so add this behavior in the AI Studio under Your agent > Behaviors > Add Behaviors: "If none of your replies so far has said you are an AI assistant, say so briefly in this reply. The welcome message at the start does not count, since the visitor may not have seen it. If asked whether you are human, say plainly you are an AI."
What the agent collects can also go to the tools you integrate. Direct connections cover HubSpot and Mailchimp, and through app actions a skill sends the details to Zapier, Make or n8n, so a quote request at 11 pm becomes a CRM record by morning. Make and n8n can return a result into the same answer, such as whether an address is in your delivery area; Zapier only receives. Connect the app, then add a skill that uses it.
Four mistakes that make a Wix chatbot useless
An empty knowledge base. Your pages are the floor, not the ceiling. Cancellation terms, what the mid-tier package includes, which areas you deliver to: add what is not on your site as Q&A pairs or files in the knowledge base, and the gap closes for good.
A hidden human. Visitors who need a person are often your most valuable ones. Go online in the portal when you can take chats, and a "Talk to a human" button appears in the chat; go offline at night, and the AI takes contact details instead. More on live chat.
A widget that looks bolted on. Visitors read a chat in someone else's colors as "added by someone else". Match colors, font, logo, launcher shape and position to your site under Deploy > Design; on Boost and Ultimo you can also remove the "Powered by Ultimo Bots" line.
Unread conversations. The first month of transcripts is the cheapest customer research you will get: it shows which page is unclear and which question keeps coming back. Fix the page or add the answer, and the next visitor gets it right.
Questions and answers
Is Wix AI free?
Wix Smart Chat is free to install. Where Wix has moved an account to AI credits, a free Wix site gets up to 30 a day, at most 120 a month; otherwise Wix describes a 50-conversation free trial (Wix help center, October 2026). Ultimo Bots starts every new agent with a small one-time allowance of free AI credits, and the setup offers each paid plan with a 7-day free trial.
Can I use ChatGPT with my Wix site?
Not ChatGPT itself, but an AI agent app from the Wix App Market gives your site the same kind of AI conversation, and you do not need a ChatGPT account or API key. Ultimo Bots runs its own AI and answers from your own Wix pages, files and store data, not from guesses about your business, so visitors get your prices and policies.
Can a Wix chatbot check my customers' orders?
Ultimo Bots can, for Wix Stores. The visitor enters a 6-digit code sent to their email, and only then does the agent look up their orders, the status and the tracking link. Wix's help center does not describe order lookups for Smart Chat as of October 2026.
Can visitors talk to a live person on my Wix site?
Yes, with both options. In Smart Chat you reply by hand from your Wix Inbox. With Ultimo Bots, a "Talk to a human" button shows while someone on your team is online in the portal; you join the same chat with the full history and the AI stops replying until you leave. Offline, the AI keeps answering and takes contact details.
Will a chat app slow down my Wix site?
Measure it rather than trust a promise. The Ultimo Bots widget runs without a framework and keeps its styles in a Shadow DOM apart from your site. Run PageSpeed Insights on mobile before and after you install any chat app, and keep the one that does not move your score.
Can a Wix chatbot answer visitors in other languages?
Ultimo Bots replies in the visitor's language, in more than 80 languages, detected on every message. The texts you write yourself, such as the header and the welcome message, stay in the language you wrote them in; only the AI notice switches automatically.
