Instagram

They found your brand. Now make the DM count.

Turn interest into a useful conversation. Your AI agent answers Instagram DMs with your business knowledge, while you decide when to step in.

Free 7-day trial. Cancel anytime.

Official Instagram loginNo developer account needed
UYour AI agent, connected
North TrailBusiness account
North Trail@northtrail
Today · 10:24
Hi! Can I return an online order in store?
Of course. Bring the unworn item and your receipt within 14 days.
Even if it was a gift?
Yes, a gift receipt works too. Any North Trail store can help.
Your knowledge, in every DMReturns guide · Website

Explore an example. This is an illustrative preview.

Your Instagram identityAnswers from your Business account.
Your business knowledgeHelpful context behind every reply.
Your choice to step inPause the AI and reply personally.
From a quick DM to a real conversation

Make every message feel
like they reached your team.

Helpful answers, real names and room for a personal touch. All connected to the rest of your customer conversations.

01 / Your knowledge

Knows your business. Speaks your language.

Your website, documents and FAQs become useful answers in Instagram DMs. Maintain one knowledge base for your agent across your channels.

Explore the knowledge base
Conversations•••
JL
Jamie Lee Instagram
AI active

Can someone help with a group order?

U
Your AI agentReady to answer the next message.
Illustrative preview
02 / Your people

Keep the relationship in your hands.

See real names and @handles in your inbox. Pause the AI, reply as your Instagram account and resume automation when you’re ready.

Explore live chat

One agent. One connected inbox. Instagram joins your website, Messenger and WhatsApp conversations in the portal.

Start at your own pace

Watch first. Let your agent join when ready.

With opt-in mode, DMs still arrive in your inbox while the AI stays silent. Activate it for individual conversations as you get comfortable.

  • Every DM stays visible in your inbox
  • Activate the AI for selected conversations
  • Switch back to manual whenever you need
Explore live chat
ConversationsOpt-in mode
MC
Mia ChenAI paused
JL
Jamie LeeAI paused
AM
Alex MorganAI paused

The AI stays silent until you activate a conversation.

Illustrative preview
Your DMs. Your rules.

One login. A more helpful inbox.

Connect your Business account through the official Instagram login.

  1. 01

    Choose your agent

    Select your AI agent and decide whether it should answer all DMs or only conversations you activate.

  2. 02

    Connect Instagram

    Sign in with Instagram and connect your Business account. No developer setup required.

  3. 03

    Make yourself available

    Follow incoming DMs in the portal. Let your agent answer or step into a conversation yourself.

For text DMs. Story replies, mentions and comments are not included.Start Free Trial
Testimonials

What people are saying

Used worldwide for fast, friendly support on any website.

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2'500+
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"We see questions of user that we would never have thought of and our agent books apointments and generates leads while serving our customers 24/7. So cool!"

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VILLAR
FAQ

A few things about Instagram.

Everything you need before your first connected DM.

An Instagram Business account. You connect it from the Channels page in the portal with the official Instagram login, pick which agent answers, and you are done.

Make your next DM a great conversation.

Free 7-day trial. Cancel anytime.